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Nike SB March 1, 2023

Nike SB | Doyenne

Back in 2017, the founders of Doyenne saw a void in their local scene and quickly mobilized to fill it. Seeing a lack of diversity and representation at skate parks, the streets, and, most importantly, the absence of a safe space for new skaters to express themselves, they started by organizing a skate meet-up in the brand’s hometown of Glasgow, Scotland. The impact of those early sessions sparked their project to become a full-fledged brand with the goal to represent and inspire the community around them and abroad. As a women-led brand, Doyenne acts as a collective entity comprised of skaters, artists, activists, and creatives, using the brand as the rallying force to mobilize and amplify women and non-conforming genders in skateboarding. Along with their events, fundraising, and activations, Doyenne designs clothing and product with a purpose, focused on creating gender-neutral products made with an ethical and sustainable mindset. We spoke with Doyenne to understand their mission, ethos, aspirations, and how their pointed visual and ethical point of view informs the brand and its community as well as their recent collaboration with Nike SB. Read more here https://www.nikesb.com/articles/doyenne Directed by Debora Maité Filmed by Yentl Touboul Art Direction Doyenne Studio Edited by Eric J Liddle Produced by Wasted Talent Music Larry Gus More from Nike Skateboarding Official website: https://www.nikesb.com/ Instagram: https://www.instagram.com/nikesb Twitter: https://twitter.com/nikesb

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  • Air Force 1 (Lt Chocolate/Black-Lt Chocolate)

    Nike SB
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    Comfortable, durable and timeless—it’s number one for a reason. The classic ‘80s construction pairs with bold details for style that tracks whether...

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  • Fly Unstructured Skate Cap (Black)

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    Made from heavyweight cotton, this 5-panel design has a breathable feel designed to help keep fresh through every move. The adjustable strap on the...

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  • Commute Sling Bag (Black/Black/Reflect Silver)

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    Convertible shoulder strap lets you wear on your right or left.Padded back panel and shoulder strap add comfort.External hoops provide easy hang an...

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    $80.00 - $80.00
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  • Zoom Tennis Classic (Black/White-White)

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    Understated style meets unmatched comfort. This casual, low-cut shoe serves a timeless look inspired by classic tennis shoes. Premium leather and a...

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  • Zoom Janoski OG+ (Linen/Lt Chocolate-Sail)

    Nike SB
    $100.00 - $100.00
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    Coming in hot after a year of R&R (research and redesign), the Janoski continues the journey of Stefan's signature skateboarding line. Skate-sp...

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