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Nike SB March 1, 2023

Nike SB | Doyenne

Back in 2017, the founders of Doyenne saw a void in their local scene and quickly mobilized to fill it. Seeing a lack of diversity and representation at skate parks, the streets, and, most importantly, the absence of a safe space for new skaters to express themselves, they started by organizing a skate meet-up in the brand’s hometown of Glasgow, Scotland. The impact of those early sessions sparked their project to become a full-fledged brand with the goal to represent and inspire the community around them and abroad. As a women-led brand, Doyenne acts as a collective entity comprised of skaters, artists, activists, and creatives, using the brand as the rallying force to mobilize and amplify women and non-conforming genders in skateboarding. Along with their events, fundraising, and activations, Doyenne designs clothing and product with a purpose, focused on creating gender-neutral products made with an ethical and sustainable mindset. We spoke with Doyenne to understand their mission, ethos, aspirations, and how their pointed visual and ethical point of view informs the brand and its community as well as their recent collaboration with Nike SB. Read more here https://www.nikesb.com/articles/doyenne Directed by Debora Maité Filmed by Yentl Touboul Art Direction Doyenne Studio Edited by Eric J Liddle Produced by Wasted Talent Music Larry Gus More from Nike Skateboarding Official website: https://www.nikesb.com/ Instagram: https://www.instagram.com/nikesb Twitter: https://twitter.com/nikesb

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  • Air Force 1 (Flax/Flax-Black-Gum/Light Brown)

    Nike SB
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    Comfortable, durable and timeless—it’s number one for a reason. The classic ‘80s construction pairs with bold details for style that tracks whether...

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  • Ishod Skate T-Shirt (White)

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    Made from midweight cotton, this tee has a soft feel for daily, durable comfort. Dropped shoulders and a roomy fit through the body give this tee a...

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    Zoom Air Paul Rodriguez Low (Black/Black-Black-Gum Light Brown)

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    $125.00 - $125.00
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    As Nike SB’s first signature athlete with over ten signature shoes on his resume, Paul Rodriguez’s 20-year career with Nike embodies professionalis...

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  • Short-Sleeve Jersey Top (Volt)

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    $135.00 - $135.00
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    Nike Dri-FIT technology moves sweat away from your skin for quicker evaporation, helping you stay dry and comfortable.This product provides UVA and...

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  • Air Max Ishod Premium (Volt/Black-Volt-Black)

    Nike SB
    $125.00 - $125.00
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    Infused with elements taken from iconic '90s hoops shoes, the Air Max Ishod is built with all the durability you need to skate hard. This creative ...

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